DE LICHTTOREN

Project Launch

A beautiful white tower located on the edge of a park, in the cosmopolitan north of Antwerp and in walking distance from the trendy cafés and the recently opened Museum Aan De Stroom (MAS).

For that kind of project, we decided to raise the bar up a notch....this time with a two months long campaign in cinema's across town starting with the launch of the last of the Harry Potter series.

Of course web and print media were wisely planned. The result? Lots of press attention and loads of leads in just a mere few days!