HET VOGELNEST

Project Launch

Affordable housing around a green central park with a focus on sustainable construction. That was the briefing the client gave us concerning this project. After creating a graphic chart and logo for Het Vogelnest, we designed the campaign around a 3D video for which live studio shots were combined with the most sophisticated 3D animation techniques.

The campaign was launched on multiple media channels at once, both in print and online. Moreover, we leveraged Social Media with the set-up of a Facebook project page and we even designed a guerilla marketing initiative, which consisted of hanging 500 bird's houses in Hoboken as a teaser for the project launch!